Grab your student's attention to evaluate information about the presidential elections through primary resources. This great site hosts the original commercials that were shown on television from 1952 - 2016.
Some other great tools on this site:
- Next to the video is the historical context about the commercial
- You can get a copy of the transcript
- There is a link to similar commercials for comparisons
- You can select commercials
- By year to see the evolution of commercials
- By type - backfire, children, fear...
- By issue - change, civil rights, war, taxes
- There are a few great lesson plans under Teacher Resources. Example: Understanding the Language of Political Ads
- An added option is creating your own commercial by mixing old commercials.
Cadet Tech is designed and maintained by HSCD Instructional Technology Team. We work with classroom teachers and students to personalize learning through the use of technology
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