Grab your student's attention to evaluate information about the presidential elections through primary resources. This great site hosts the original commercials that were shown on television from 1952 - 2016.
Some other great tools on this site:
- Next to the video is the historical context about the commercial
- You can get a copy of the transcript
- There is a link to similar commercials for comparisons
- You can select commercials
- By year to see the evolution of commercials
- By type - backfire, children, fear...
- By issue - change, civil rights, war, taxes
- There are a few great lesson plans under Teacher Resources. Example: Understanding the Language of Political Ads
- An added option is creating your own commercial by mixing old commercials.
